The growing incidence of breast cancer in Africa is a call for concern. Breast cancer in the 21st century is not as deadly as before, thanks to the increase rate of research and the effort of non-governmental organisation in creating awareness, education material and advocacy for increased funding toward breast cancer by most of the major world funding organisations in health research. Even though Africans women are less likely to develop breast cancer as compared to their white counterpart, they are more likely to die of breast cancer. The great question now is how prepared is Africa to deal with this challenge that is on the rise?. Education to create awareness, breast self-examination, screening (clinical breast examination) and diagnosis to capture the disease at its early stage of treatment is cost effective and increases the chances of survival. Screening for breast cancer requires special skills and equipment to perform a clinical breast examination, mammography, ultrasound, and Magnetic Resonance Imaging (MRI). Because Africa is considered by many as a poor continent, state-of-art Screening methods, diagnosis and treatment available to people in the developed world are not promoted in Africa based on the idea of poverty raising some ethical questions. Is Africa truly poor and lack the capacity as many put it? As an African I will confidently say Africa is very rich and has great capacity and talent, especially in this internet age which has unity the globe with real-time information available online for everyone to access. Therefore this means that the way message of concerned are passed to Africa need to meet the standard and not taking advantage of the myth of poverty to discriminate on the basis of continent. We as health promoters most learn how to differentiate between man-made poverty, poor management and poverty itself. Lessons learned from HIV in Africa must also be integrated to all health related actives to solve disease increase in Africa.